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How to Create a Brand your Customers will Love [with Free Worksheet]
By British Design Experts
NEWSFLASH! You don’t need a giant budget to create a strong brand. In fact, you don’t even need a marketing consultant. All you need is to put aside your time, a little bit of know-how, and to make sure that you’re asking the right questions. The know-how is where this article comes in – I’m …
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‘From brainstorm to brand’ – 4 lessons in DIY branding from The Apprentice
By British Design Experts
Don’t they make it look easy? Well… they do some of the time. Whether or not you agree that The Apprentice showcases some of the UK’s best entrepreneurs, you have to admit that it is impressive watching Lord Sugar’s minions throwing together some quite decent brands in much less than a day. It’s no small …
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What you need to know about the relationship between your Logo Design and your Brand
By British Design Experts
There is a not that uncommon misconception amongst certain small business owners that your brand is basically your logo design. However, your logo is not a synonym for your brand and it’s useful to know the distinction and how they interact. Because while they aren’t the same thing, they do have a very close working …