“Oi, you! Customer!” Getting the tone right in your copy

By British Design Experts

Hitting the right tone in your writing is probably one of the most difficult things to master. It’s one of those things that the better you know your company and the personality of your brand, the easier it should be. However – easier said than done right?

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Social Media: Is it time to get savvy?

By British Design Experts

Social Media is the new marketing buzzword. With all of these social media ‘gurus’ and ‘geniuses’ running around it can feel like if you’re not doing the social media thing that you are behind the times and losing out. However, this isn’t necessarily the case. As with many things in marketing, it depends on your …

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