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Life after logo design
By British Design Experts
So, you have a great logo that you are in love with. It reflects everything you want to say about you, your brand and your business. But what next? Slapping the logo on things won’t necessarily make your brand live and breathe. You need to take care! Your brand is a representation of your business. …

Why brand personality matters
By British Design Experts
Brand personality is a powerful part of your brand and something that needs careful thought. People connect with personalities, and different personality traits can be more or less appealing depending on the people you like and connect with. It’s the same with brands. People can’t help associate human personality traits with brands, whether they like …
