Logo Design Experts for Small Businesses by British Logo Design


9 years ago

How the psychology of an ‘active’ company logo can give you the edge

By British Design Experts

In language, in life, in business we can be divided into two camps – the active and the passive. Human beings naturally like to divide things, and create associations. For nearly every kind of business, the associations of being ‘active’ are the ones which you want to invoke in your company logo – the associations …

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