Starting a new business on a budget
Many of today’s huge corporations started up on a minimal budget: Apple, Dell and Hewlett Packard, M & S, Starbucks, Mattel and our own Lord Sugar. Whilst M & S started with a 1p bazaar, Sugar started up selling electrical items out of the back of a van bought with his £100 savings.
These successful businesses obviously used what resources they had wisely or we wouldn’t know about them today. But starting a business isn’t easy, especially when you’re on a tight budget.
One thing you need to do is be sure of the choices you make. These days if you trawl the Internet there is always a cheap or free option to help you set up… but these aren’t always the wisest choices. New businesses are also often keen to approach things in a DIY fashion. This can work in some areas but as we all know, professions don’t spend time training when there is no need, so again think carefully.
Here are some top tips from us at British Design Experts:
Your business needs to be perceived as professional to ensure that customers engage and of course, buy from you. So be sure everything that represents your business looks professional and ‘seam free’ with no glitches.
Your logo should become the most memorable, visual mark that conveys your business. It will be used as the business’ visual representation in all marketing materials.
With free software readily available many new businesses are tempted to design their own logo, but we would always advise you to consult a professional designer. They know the principles of a well designed logo and can interpret what you want your logo to say about your business.
There are many free or very cheap template website building tools also available online. Again the temptation is to put one together yourself.
A professional web design company knows not just how to make your website look good and inviting, but also about a wider range of possibilities. This includes brand representation, ensuring its functionality can be developed as your business grows and the all important SEO.
Don’t dismiss the fact that a professional website designer can really add value to your site and your business.
Your website content
Of course the words on your site need to represent your brand accurately and be search engine optimised too. A professional copywriter can make sure your website copy hits the button every time and helps your site/pages get picked up by the search engines.
Your marketing materials
Everything that has your logo on it is essentially marketing material. Even your business card and headed paper which every start up business needs are forms of marketing.
Again there are many online companies that allow you to produce your own business card design at a very low price. But will the finished product use the quality finish that your brand deserves? Will the design look professional? Will you end up with a mish-mash of designs that don’t show a coherent face for your business?
British Design Experts
At British Design Experts we have all the professional expertise to put all of these things in place. Ensuring we send you out into the business world ready for serious action.
We offer many design services including logo design, stationery design, website design and flyer/brochure design. We also offer printing services and website marketing services including SEO and copywriting for blogs and social media management.
It’s easy to scroll through the options on our site and calculate how much you are spending as you go along. This really helps when you are following a tight start up budget.
Of course we are always at the end of the phone to talk about what you want too. So don’t cut unnecessary corners, let us help you build a brand you can be proud of.
Who knows, one day your corporation may also be globally recognised!