The secret to hitting the perfect tone with your UK logo
By British Design Experts
Hitting the right tone is vital to hitting the right chord with your audience. If you know your audience and your brand then it should be simple to know what kind of tone you need for your UK logo.
The main 6 tones in UK logo design
Clean, sophisticated, modern
This is a popular choice, characterised by modern lines, and sleek fonts.
These UK logos tend to look quite simple. A bold font of the company name, usually without embellishment.
Quirky, fun, informal, friendly
These logos can vary hugely, but a lot of them use characters or creatively make their letters into images.
Luxury logos frequently use elegant script fonts, with a dark coloured background and subtle embellishments.
UK company logos aimed at children have a very different feel to all other logos. They use bright colours, characters and bold, informal fonts.
Heritage UK logos draw on motifs and elements from the British design past. They can be very simple in monochrome, or draw inspiration from heraldry or Victorian prints.
The right tone
A lot of the time if you see it you will know. That’s why we recommend our 10 concept package, and have unlimited revisions as standard.
Another thing to consider – is your logo Active or passive? Having a psychologically active logo can give your company the edge – check it out.
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