Logo Design Experts for Small Businesses by British Logo Design
9 years ago

The secret to hitting the perfect tone with your UK logo

By British Design Experts

Hitting the right tone is vital to hitting the right chord with your audience. If you know your audience and your brand then it should be simple to know what kind of tone you need for your UK logo.

hitting the perfect note with your logo

The main 6 tones in UK logo design


Clean, sophisticated, modern

This is a popular choice, characterised by modern lines, and sleek fonts.

Bagnoli logo designChauffeur VIP logo designHummingbird recruitment logo design

Professional, corporate

These UK logos tend to look quite simple. A bold font of the company name, usually without embellishment.

sentient logo designBeaconsfield software UK logoCorporate flight training UK logo

Quirky, fun, informal, friendly

These logos can vary hugely, but a lot of them use characters or creatively make their letters into images.

Iver Community fun UK logoLadies Night UK logoNo More Lonely Pets UK logo


Luxury logos frequently use elegant script fonts, with a dark coloured background and subtle embellishments.

Beauty by Carole UK logoDavine Cars UK logoEva Tarnck Photography UK logo


UK company logos aimed at children have a very different feel to all other logos. They use bright colours, characters and bold, informal fonts.

Kidz Super Sports UK logoHigh Hopes UK logoPippa's Poppets UK logo


Heritage UK logos draw on motifs and elements from the British design past. They can be very simple in monochrome, or draw inspiration from heraldry or Victorian prints.

Heritage UK logoSwift Fox UK logoSuffolk Market events UK logo


The right tone

A lot of the time if you see it you will know. That’s why we recommend our 10 concept package, and have unlimited revisions as standard.

Another thing to consider – is your logo Active or passive? Having a psychologically active logo can give your company the edge – check it out.


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