Logo design: seeing the bigger picture
By British Design Experts
Everyone wants an amazing logo and if you’ve seen our previous article you’ll remember we told you how to create one. But we felt we had a little bit more to say on the matter so below you’ll find a few more tips to really get the most out of your logo design.
We’ve told you once and we’ll tell you again, keep it simple! If your logo is overly complicated and has too many special effects it will be difficult to reproduce. Whilst you want people to think ‘wow’ when they see your logo you also want them to remember it and if it’s complex they just won’t do that. You need to avoid the visual kitchen sink approach, of course you want your logo to represent your business but you don’t need to illustrate every element of it. This also means using no more than two fonts and three colours to avoid overloading your customers with information.
From little acorns
Your logo is the starting point for all future artwork so it needs to fit with your other marketing materials. Just because it looks great on your website it doesn’t mean it will look good on other mediums such as flyers, business cards and letter heads. A complex logo will leave you with limited style options when you want to expand your marketing strategies. Make sure your logo is a vector based image as this means it is easily transferable to everything from shop signage to staff t-shirts. If you don’t know how to do this employ a designer who will introduce you to the thrills and spills of professional logo design.
‘The air is full of ideas…’
Ideas are great, we creative types thrive on ideas from our clients, but that doesn’t mean you have to use every idea you come up with. As Henry Ford said ‘The air is full of ideas…’ but it would be a disaster to try and incorporate them all in to one logo. Decide on one strong idea for your logo and keep the others in reserve. You never know when they may become useful for secondary graphics or for other artwork. An idea may not work immediately so explore every possibility, look at your logo from every possible viewpoint to see if you can change anything. If you can’t, move on, sometimes an idea just isn’t going to get off the ground.
So there you have it, a short but sweet addition to your logo design knowledge. Remember, it should be simple, versatile, keep fonts and colours minimal and explore every variation to make sure you get the best logo for your business.