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British Logo Design Experts, Custom Business Logo Design > Logo Design > How to write a high quality logo design brief
This is a frequently asked question we often get from our new clients. While filling out a brief and just answering the questions is simple enough, it can leave out some vital information which is really key to how a designer thinks about your project.
So here are our 7 steps to writing a high quality logo design brief.
The description of your business is the main piece of information that your designer will have to understand who you are. You should cover:
This is the main way your designer will understand what sort of taste you have, and what kind of style of logo you might like for your own company. It’s also worth mentioning anything else you find inspiring, or sending us a mood board (Pinterest is a great way to organise this, or you can send a word document to firstname.lastname@example.org)
It’s ok if you don’t have any ideas and you wish to leave this to the discretion of our designers, but the more of an idea you can give us of the sort of thing you might like the better.
This is very important as the feeling you want to convey makes a big impact on the style, colour and font choices of the designer.
You don’t need to give specific colours and fonts, but this is very useful for understanding the feel and style you are going for – and if you have a specific vision of what you want your logo to look like then this will help us to get it right first time around.
This is very important for your logo designer to understand what sort of layout and sizing will best suit your logo. It’s a good idea to think about not just where you will be using your logo, but what you might want to use it on in the future also. The more specifications you can give us the more effective the design will be. Think particularly about:
Your target market is very important for us to understand the style needed to best promote your company. Are you:
Remember that you don’t need to have a perfect brief in order to end up with a strong logo design, but the higher quality your brief the fewer revisions you will need and the quicker you’ll be able to start using your logo.
It’s also true that the more thought you put into your brand then the stronger and more focused your logo will be as a result.
Take a look at our blog on the relationship between your brand and your logo design here for our top tips on developing your brand.
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