Why a good company logo is so important for your small business
By British Design Experts
When you’re running a small business it can feel that things like your company logo are a low priority. However, it is actually really important for small businesses to think carefully about their logo; an effective design will help your business to make more of those all-important sales after all! We’ve already talked about why you should run away from those awful free logo makers, now we explain why you need to invest in your small business logo.
Being memorable – standing out from your competitors
A good company logo design is all about being memorable, and being memorable is one of the key ways you can stand out from your competitors. Research firmly asserts that people are more likely to buy from familiar brands or companies than from someone entirely unknown and this is why a memorable small business logo design is so important. Don’t blend into the crowd- you want to rise above it!
Being professional – building trust
Professional design work creates an image of a professional company – proud of what they do and willing to invest in building their brand identity. Until you build a relationship with a customer they will worry about what kind of service they are going to get – a poorly designed company logo, website or stationery will make many customers wonder about where else corners are being cut.
Being unique – creating customer loyalty
The purpose of your logo design is to convey what your small business is about in as fast a time as possible. If you use your small business’ logo design to help broadcast your unique selling points you will be helping your customers to remember exactly why they should pick you every time they come across your logo.
Building a brand identity – marketing your company
Remember that your small business logo design will be at the heart of every marketing campaign you ever do. Spending time getting the logo design for your company right first time around can really save you time in the long run by making coming up with ideas for campaigns, slogans, taglines and further artwork much easier.
Great small business logo design helps your sales
It’s easy to see how great design work can directly help your business to thrive. It’s easy to regret a slaphazard logo design later down the line, and it only takes a tiny bit more investment of time and money to get a small business logo design that you can be proud of and which can really help you to achieve your business goals.
Get a second opinion
Our project management team here at British Design Experts are always happy to talk over your company logo design. Whether you want to know if a redesign is a good idea, or if you’re trying to figure out what kind of logo you want you can always get in touch.
Do you have any questions about your small business logo design? Why don’t you post them on our British Design Experts Facebook page to get second opinions from other small business owners and join the BDE community?