Will I get into trouble copying stuff from the Internet?
Hang on there! Before you start using that lovely photo you found on Google images, or that paragraph on a web page which would sound great on your website, check out the copyrights and wrongs with ‘borrowing’ other people’s words and images. You don’t need to be a whiz at copyright law, but understanding the …
Paid vs Organic Traffic
Once your website has been beautifully designed and built using the latest techniques it is launched on the World Wide Web. The hard work is over and you can sit back waiting for the flood of enquiries, orders and sign ups. Fingers crossed! Getting a website live is often the easy part. Getting real quality …
Google+ Local: The way forward for your business
With statistics showing that 97% of consumers search for local businesses online, if you haven’t already got an online presence now is the time to get one. If you’re already online chances are you use Google Places, providing you with a free local platform to advertise and promote your business. You may also have noticed …
Why you need a business blog
Any presence on the web makes your business more visible. But why do you need a blog? A business blog is a way of humanising your business and talking to your prospective customers; building a community if you like. It is also good practice for boosting your organic Search Engine Optimisation.
Website Content Guide
Your website content is really important Have you ever landed on a good-looking website, only to find a load of jibberish that doesn’t quite tell you what they’re all about? Website design is getting more creative and refined, therefore it’s important that the website content steps up to the game. The words on your website …
7 SEO tips for start ups
Even if you have the best looking and most informative website in the world, unless it gets visitors it’s of no use to your business at all. That’s why getting ranked as high on the search engine pages as possible is so important. If you Google ‘tips for SEO’, or Search Engine Optimisation to give …
Google Penguin – a simple guide
Penguins are cute right? Well maybe not this one. You may have heard that Google published an update by the name of this chirpy, flightless bird at the end of April.
SEO for your new website
You’ve got your new website and it looks really good; it’s easy to navigate and it’s targeted at your audience … but why aren’t you seeing any enquiries or sales? Unfortunately getting the points right above – the design, ease of navigation, targeted – isn’t enough. If no one reads or visits your website, it’s …
Have you been Googled?
With 3 billion searches a day on Google maybe you won’t be surprised to learn that someone has Googled you personally. This is a growing search area looking for information on individuals. Employers, perspective clients and even new friends search to learn more about you.
Search Engine Optimisation (SEO) Basics
Search Engine Optimisation is about optimising your website to make it rank higher in the search engine results pages. Websites can be designed in such a way as to achieve this, resulting in huge benefits for your website and business. The importance of being SEO friendly really goes without saying – think about how often …