Category Archives: Marketing
Does a strapline enhance a logo design?
By British Design Experts
When businesses are conceived often the first thing to reach the agenda is the creation of a custom logo design. And why not? The visualisation of a business is incredibly exciting, and a business logo design an important part of that process. The logo design cannot just be about a pretty picture though. Often a …
Life after logo design
By British Design Experts
So, you have a great logo that you are in love with. It reflects everything you want to say about you, your brand and your business. But what next? Slapping the logo on things won’t necessarily make your brand live and breathe. You need to take care! Your brand is a representation of your business. …
Why brand personality matters
By British Design Experts
Brand personality is a powerful part of your brand and something that needs careful thought. People connect with personalities, and different personality traits can be more or less appealing depending on the people you like and connect with. It’s the same with brands. People can’t help associate human personality traits with brands, whether they like …
Can small businesses really trust Facebook?
By British Design Experts
New Facebook privacy policies (or violations depending on your point of view) are splattered over the headlines on a periodic basis. If, like me, you’re a bit of a worrier then I’m sure it has played on your mind – especially when it comes to your business. Because, put quite plainly, the evidence really only …
‘From brainstorm to brand’ – 4 lessons in DIY branding from The Apprentice
By British Design Experts
Don’t they make it look easy? Well… they do some of the time. Whether or not you agree that The Apprentice showcases some of the UK’s best entrepreneurs, you have to admit that it is impressive watching Lord Sugar’s minions throwing together some quite decent brands in much less than a day. It’s no small …
How to write a website header like a copywriting pro (and why you need an awesome one)
By British Design Experts
Your header/opening statement is the most important piece of content on your entire site. It creates an impression on your web designer who uses that impression to design your website. Basically, it’s very important to get it right.
Small businesses: do you need to pay for market research?
By British Design Experts
We all know that market research is an excellent idea in theory – it helps us to communicate more effectively with our audience, to identify new opportunities and to minimise risk. However the price tag attached to market research can put small businesses off. So we ask the question – is it possible to do …
How to get more out of your small business social media in less time
By British Design Experts
We all know how important it is to get involved with social media as a small business (quite frankly if you’re not on social media you’re missing out on huge potential benefits), but at the same time we all wish it took less time and was more effective. Well today I’m going to share my …
How to unleash the power of LinkedIn Company pages (Part 4 of our LinkedIn or left behind series)
By British Design Experts
LinkedIn is the social media platform that is sadly neglected by many small businesses and start-ups. Because it can be hard to understand LinkedIn’s many benefits, this 4 part series running over the course of April (by guest author Anna Colibri of ANNACOLIBRI | tech savvy coaching) explains in detail the value of LinkedIn for small …
LinkedIn or left behind (or how to use LinkedIn to increase your Lead Generation): Part Three
By British Design Experts
LinkedIn is the social media platform that is sadly neglected by many small businesses and start-ups. Because it can be hard to understand LinkedIn’s many benefits, this 4 part series running over the course of April (by guest author Anna Colibri of ANNACOLIBRI | tech savvy coaching) explains in detail the value of LinkedIn for small …
Why now is the time to reconsider Google+ and get your small business on it
By British Design Experts
About two weeks after signing up to Google + after it launched I decided it was pretty much useless. I more or less abandoned my account and concentrated my efforts elsewhere – in terms of reaching my professional goals, or providing me with social value it just wasn’t quite there. Well I’m here to tell …
LinkedIn or left behind (or how to create and optimise your LinkedIn profile): Part Two
By British Design Experts
LinkedIn is the social media platform that is sadly neglected by many small businesses and start-ups. Because it can be hard to understand LinkedIn’s many benefits, this 4 part series running over the course of April (by guest author Anna Colibri of ANNACOLIBRI | tech savvy coaching) explains in detail the value of LinkedIn for small …
