To blog or not to blog?
Blogging is a great way to engage with your customers and prospects. It helps you share your knowledge and show people that you understand the business you are in. It also gives your audience a reason to keep returning to your site. You can start by sharing your expertise on a blog connected to your …
Does a strapline enhance a logo design?
When businesses are conceived often the first thing to reach the agenda is the creation of a custom logo design. And why not? The visualisation of a business is incredibly exciting, and a business logo design an important part of that process. The logo design cannot just be about a pretty picture though. Often a …
Life after logo design
So, you have a great logo that you are in love with. It reflects everything you want to say about you, your brand and your business. But what next? Slapping the logo on things won’t necessarily make your brand live and breathe. You need to take care! Your brand is a representation of your business. …
Why brand personality matters
Brand personality is a powerful part of your brand and something that needs careful thought. People connect with personalities, and different personality traits can be more or less appealing depending on the people you like and connect with. It’s the same with brands. People can’t help associate human personality traits with brands, whether they like …
Can small businesses really trust Facebook?
New Facebook privacy policies (or violations depending on your point of view) are splattered over the headlines on a periodic basis. If, like me, you’re a bit of a worrier then I’m sure it has played on your mind – especially when it comes to your business. Because, put quite plainly, the evidence really only …
‘From brainstorm to brand’ – 4 lessons in DIY branding from The Apprentice
Don’t they make it look easy? Well… they do some of the time. Whether or not you agree that The Apprentice showcases some of the UK’s best entrepreneurs, you have to admit that it is impressive watching Lord Sugar’s minions throwing together some quite decent brands in much less than a day. It’s no small …
How to write a website header like a copywriting pro (and why you need an awesome one)
Your header/opening statement is the most important piece of content on your entire site. It creates an impression on your web designer who uses that impression to design your website. Basically, it’s very important to get it right.
Small businesses: do you need to pay for market research?
We all know that market research is an excellent idea in theory – it helps us to communicate more effectively with our audience, to identify new opportunities and to minimise risk. However the price tag attached to market research can put small businesses off. So we ask the question – is it possible to do …
How to get more out of your small business social media in less time
We all know how important it is to get involved with social media as a small business (quite frankly if you’re not on social media you’re missing out on huge potential benefits), but at the same time we all wish it took less time and was more effective. Well today I’m going to share my …
How to unleash the power of LinkedIn Company pages (Part 4 of our LinkedIn or left behind series)
LinkedIn is the social media platform that is sadly neglected by many small businesses and start-ups. Because it can be hard to understand LinkedIn’s many benefits, this 4 part series running over the course of April (by guest author Anna Colibri of ANNACOLIBRI | tech savvy coaching) explains in detail the value of LinkedIn for small …