The history & art of logo design [video] – everything you’ve ever wondered
Have you ever wondered where logos come from? This brilliant video from PBS digital studios goes over the history of logo design from antiquity to the present day in just a few minutes and it makes for some great viewing (at least it does if you are a logo geek – although I think it …
5 big fashion brand logos and the 21 design & marketing tips you can learn from them
In fashion, image is everything. So it’s no surprise that if you want to study the masters of the perfect brand logo that there’s no better case study to look at than the big fashion brands of our time.
How to capture the right feel for your car company logo
Whether you are the owner of a car dealership, a car rental service company, a driving school or any other car company you’ll want to know how to accurately convey your business in your company logo. You want a car logo that stands out from the competition, communicates your message and persuades potential customers to …
11 ways to get rid of cliché from your company logo
Nobody wants a clichéd logo. It means you’ve used an idea that is too obvious, and too overused….And it’s something which probably lots of your competitors have done. You’re better than them – you deserve a company logo that stands out. It can be hard to protect against clichéd ideas, especially if you need a …
Warning: Do you know about the 7 most common logo copyright issues?
The law is important. Every savvy business professional should know as much as their head can handle about it. Unfortunately it is a heavy subject, but in bitesize pieces it builds a useful arsenal of essential business knowledge. One important legal topic that it is vital to have a good beginner’s grasp on is Copyright …
Why simplicity and logo design go together like strawberries and cream
There are some pairings which should always go together. They complement each other so well, and their success and popularity has been documented many times over. One of the ‘if it ain’t broke don’t fix it’ combinations that really shouldn’t be tampered with is simplicity and logo design. Time and again, it is the simple …
The secret to hitting the perfect tone with your UK logo
Hitting the right tone is vital to hitting the right chord with your audience. If you know your audience and your brand then it should be simple to know what kind of tone you need for your UK logo.
What you need to know about the benefits of negative space logos
Any designer worth their salt will tell you that a negative space logo is the one that makes their spines tingle, and while most consumers don’t realise how very clever it is there is a reason why they are so incredibly popular and create some of the most famous logos in the world.
How the psychology of an ‘active’ company logo can give you the edge
In language, in life, in business we can be divided into two camps – the active and the passive. Human beings naturally like to divide things, and create associations. For nearly every kind of business, the associations of being ‘active’ are the ones which you want to invoke in your company logo – the associations …