Logo Design Experts for Small Businesses by British Logo Design

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Does a strapline enhance a logo design?

By BDE

When businesses are conceived often the first thing to reach the agenda is the creation of a custom logo design. And why not? The visualisation of a business is incredibly exciting, and a business logo design an important part of that process. The logo design cannot just be about a pretty picture though.  Often a …

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Life after logo design

By BDE

So, you have a great logo that you are in love with.  It reflects everything you want to say about you, your brand and your business.  But what next?  Slapping the logo on things won’t necessarily make your brand live and breathe.  You need to take care! Your brand is a representation of your business. …

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1 year ago

Colour: CMYK vs RGB

By BDE

When designing for print, there are a whole host of things you need to consider. One of those things is colour. If you’re designing for the web, you don’t really need to worry about how colour is made up as colours look pretty similar on all computer screens. However, it’s wrong to assume that when …

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Why brand personality matters

By BDE

Brand personality is a powerful part of your brand and something that needs careful thought. People connect with personalities, and different personality traits can be more or less appealing depending on the people you like and connect with. It’s the same with brands. People can’t help associate human personality traits with brands, whether they like …

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5 years ago

Don’t do these 5 things when writing a logo brief

By BDE

I don’t think anyone when anyone orders a logo that they start out thinking ‘You know what, I really just want a mediocre design’. Sadly, if your logo design brief isn’t up to scratch then it can be close to inevitable that that is what you’ll get. How can you tell that your brief may …

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5 years ago

How to Pick a Logo Design your Customers will Love

By BDE

It can be hard to remember that your logo design, your website and your stationery isn’t a piece of artwork for your company. It’s purpose in life isn’t to please you (although it’s good if it does). No, what you really need out of your business artwork is something that will resonate with and inform …

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How to Create a Brand your Customers will Love [with Free Worksheet]

By BDE

NEWSFLASH! You don’t need a giant budget to create a strong brand. In fact, you don’t even need a marketing consultant. All you need is to put aside your time, a little bit of know-how, and to make sure that you’re asking the right questions. The know-how is where this article comes in – I’m …

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5 years ago

The Apple Guide to Logo Design

By BDE

Who wouldn’t want to be more like Apple? They are, without a doubt, one of the most successful companies of our time. What’s more, we all admit that it is the power of their brand designs that has helped them to reach such giddy heights over the last 37 years. It is hard to think …

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5 years ago

The History of Logo Design & What It Can Teach Us [Infographic]

By BDE

So where do logos come from? It’s both an interesting and useful question to ask. Interesting, because the answer tracks the history and development of business itself. Useful, because knowing the journey and evolution of the logo helps you to understand what the role of a logo and a brand is in the 21st century.

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5 years ago

7 Warning Signs that Your Logo Design Sucks

By BDE

So you think that your logo design is the bees knees, but other people aren’t so convinced? Can you hear that early warning klaxon? Maybe your design isn’t as good as you think it is. Here’s how to check.

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