The benefits of social media for your business
If you think you should be getting on the social media wagon because everyone else is you’re wrong. The reason why you should be getting savvy with social media is because using social media effectively can really help you to achieve your business goals. What sorts of things can social media help you to achieve? …
POP, IMAP, Exchange: The three kinds of email
In my last article I talked about how many people didn’t realise they needed to pay attention to who backs up their website. In a similar vein, this article is all about how not many small businesses put much thought into their email server – a very important decision. Very few people give much thought …
The secret to getting your business to stand out on Google – Google+ Places for business
Google+ Places for business is essentially Google’s version of the yellow pages (also called Google+ Local). Seeing as 97% of people will search for small business services on Google this isn’t something to forget about – having a Google+ Places for Business listing will make your business far more visible!
Small Business Logos
Having a great business logo is just as important whether your business is big or small. It is true that as a small business your resources are likely to be smaller too. But there is no reason why you can’t have a fantastic small business logo that perfectly encompasses your brand.
Don’t get deleted: The importance of taking a backup of your website
We all know how important it is to back up your important documents. Every business will spend time protecting itself against disaster by backing up important files onto external servers, cloud storage systems, or good old-fashioned paper. However, the same vigilance is only sporadically applied to backing up websites. At least four times a year …
Top tips for choosing a domain name
It’s really important to have a good domain name for your website. A good domain name can really increase traffic from search engines, and a bad one could really make things much harder when marketing your site (whether for SEO or just on the side of your van).
Social Media: Is it time to get savvy?
Social Media is the new marketing buzzword. With all of these social media ‘gurus’ and ‘geniuses’ running around it can feel like if you’re not doing the social media thing that you are behind the times and losing out. However, this isn’t necessarily the case. As with many things in marketing, it depends on your …
Why u nead a proof reeder
You have 7 seconds to make someone stay on your website. When time is of such essence you really can’t afford to make any mistakes; that first impression means everything.
10 ways to make your small business look big
We love finding out what makes you tick and to help us answer that question we asked our Facebook followers what they wanted to see us write about. Andy Granston came up with this topic and we loved it!
What’s in a name? Our guide to naming your business
The name of your business is vital, it is a critical part of your business identity and will be used in all your marketing materials. Getting started can be as simple as looking at competitors names for ideas, but whether you spend months researching or pull a name out of a hat, you have to …