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Does a strapline enhance a logo design?
By BDE
When businesses are conceived often the first thing to reach the agenda is the creation of a custom logo design. And why not? The visualisation of a business is incredibly exciting, and a business logo design an important part of that process. The logo design cannot just be about a pretty picture though. Often a …
How to Create a Brand your Customers will Love [with Free Worksheet]
By BDE
NEWSFLASH! You don’t need a giant budget to create a strong brand. In fact, you don’t even need a marketing consultant. All you need is to put aside your time, a little bit of know-how, and to make sure that you’re asking the right questions. The know-how is where this article comes in – I’m …
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How to Improve Your Sales Skills: 7 Ways to Get More Sales
By BDE
Selling doesn’t come easily to everyone. I remember absolutely freezing during my first sales call. Lost for words and utterly unsure what tack to take. Luckily, I had the chance to learn some basic and very easy to learn principles. While I will never be a hard sales expert, I am now confident in using …
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‘From brainstorm to brand’ – 4 lessons in DIY branding from The Apprentice
By BDE
Don’t they make it look easy? Well… they do some of the time. Whether or not you agree that The Apprentice showcases some of the UK’s best entrepreneurs, you have to admit that it is impressive watching Lord Sugar’s minions throwing together some quite decent brands in much less than a day. It’s no small …
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Warning: Do you know about the 7 most common logo copyright issues?
By BDE
The law is important. Every savvy business professional should know as much as their head can handle about it. Unfortunately it is a heavy subject, but in bitesize pieces it builds a useful arsenal of essential business knowledge. One important legal topic that it is vital to have a good beginner’s grasp on is Copyright …
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How to write a small business plan that paves the way for sales success
By BDE
If you don’t plan your goals you are very unlikely to reach them. Success in business is about strategy, planning and organisation – we all know this. But the problem with a lot of small business plans is that they leave sales and marketing as an afterthought when this is really the key aspect of …
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Small businesses: do you need to pay for market research?
By BDE
We all know that market research is an excellent idea in theory – it helps us to communicate more effectively with our audience, to identify new opportunities and to minimise risk. However the price tag attached to market research can put small businesses off. So we ask the question – is it possible to do …
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How to backup Outlook so you can have peace of mind that your files are safe
By BDE
A lot of small businesses rely heavily on emails stored in Microsoft Outlook. Can you imagine how bad it would be if you lost all of your emails? How much information do you receive and store on a weekly or even a daily basis? For some of us, it would take a considerable period of …
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5 tips to improve your About Us page
By BDE
The number one priority for every website is the homepage. Get your bounce rate down, your average viewing time up and get people looking at the other pages on your website. But are you finding that even though your homepage is performing well that a lot of your traffic isn’t converting into leads? This is …
Is your website legal?
By BDE
Just like your logo, and your business stationery there are certain things that businesses must do to make sure that their website provides all the necessary information. Now websites, unlike logos and stationery, really do vary hugely from company to company and this means that not every website has to adhere to all of the …