All posts by British Design Experts

To blog or not to blog?

By British Design Experts

Blogging is a great way to engage with your customers and prospects. It helps you share your knowledge and show people that you understand the business you are in. It also gives your audience a reason to keep returning to your site. You can start by sharing your expertise on a blog connected to your …

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Does a strapline enhance a logo design?

By British Design Experts

When businesses are conceived often the first thing to reach the agenda is the creation of a custom logo design. And why not? The visualisation of a business is incredibly exciting, and a business logo design an important part of that process. The logo design cannot just be about a pretty picture though.  Often a …

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Life after logo design

By British Design Experts

So, you have a great logo that you are in love with.  It reflects everything you want to say about you, your brand and your business.  But what next?  Slapping the logo on things won’t necessarily make your brand live and breathe.  You need to take care! Your brand is a representation of your business. …

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2 years ago

Colour: CMYK vs RGB

By British Design Experts

When designing for print, there are a whole host of things you need to consider. One of those things is colour. If you’re designing for the web, you don’t really need to worry about how colour is made up as colours look pretty similar on all computer screens. However, it’s wrong to assume that when …

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Why brand personality matters

By British Design Experts

Brand personality is a powerful part of your brand and something that needs careful thought. People connect with personalities, and different personality traits can be more or less appealing depending on the people you like and connect with. It’s the same with brands. People can’t help associate human personality traits with brands, whether they like …

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6 years ago

Don’t do these 5 things when writing a logo brief

By British Design Experts

I don’t think anyone when anyone orders a logo that they start out thinking ‘You know what, I really just want a mediocre design’. Sadly, if your logo design brief isn’t up to scratch then it can be close to inevitable that that is what you’ll get. How can you tell that your brief may …

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6 years ago

6 Ways to Get a Web Design that feels Pleasurable and has Impact

By British Design Experts

Check out the latest post on our sister site Snowflake Creative. It’s all about how to make your web design a pleasurable visit for your customers – something they will look forward to and that is filled with zen.

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6 years ago

How to Pick a Logo Design your Customers will Love

By British Design Experts

It can be hard to remember that your logo design, your website and your stationery isn’t a piece of artwork for your company. It’s purpose in life isn’t to please you (although it’s good if it does). No, what you really need out of your business artwork is something that will resonate with and inform …

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How to Create a Brand your Customers will Love [with Free Worksheet]

By British Design Experts

NEWSFLASH! You don’t need a giant budget to create a strong brand. In fact, you don’t even need a marketing consultant. All you need is to put aside your time, a little bit of know-how, and to make sure that you’re asking the right questions. The know-how is where this article comes in – I’m …

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How to Improve Your Sales Skills: 7 Ways to Get More Sales

By British Design Experts

Selling doesn’t come easily to everyone. I remember absolutely freezing during my first sales call. Lost for words and utterly unsure what tack to take. Luckily, I had the chance to learn some basic and very easy to learn principles. While I will never be a hard sales expert, I am now confident in using …

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