Monthly Archives: May 2013
Company logo of the week: Phoenix Green Energy
This week’s winner of logo of the week, Phoenix Green Energy, is a great example of a logo design which reaps the benefits of a psychologically ‘active’ design. The wings of the Phoenix poised to flap down powerfully give a real sense of activity and motion about to happen. Read our article on ‘active logo …
The Recipe for a Perfect Landing Page [Infographic]
Having a proper landing page is the most important part of designing a website that converts your leads into customers effectively. The basics are incredibly simple, and not at all rocket science – but it is surprising quite how many people have landing pages that disregard many of the tried and tested formulas for designing …
Why simplicity and logo design go together like strawberries and cream
There are some pairings which should always go together. They complement each other so well, and their success and popularity has been documented many times over. One of the ‘if it ain’t broke don’t fix it’ combinations that really shouldn’t be tampered with is simplicity and logo design. Time and again, it is the simple …
Company logo of the week: Beez Kneez
We’ve written many times about how many of the best company logos start out with a clear and very well written brief, which has clearly taken their brand into account. This week’s choice for logo of the week started out with a very clear idea of what would suit their company and their needs. It’s …
The secret to hitting the perfect tone with your UK logo
Hitting the right tone is vital to hitting the right chord with your audience. If you know your audience and your brand then it should be simple to know what kind of tone you need for your UK logo.
How to write a website header like a copywriting pro (and why you need an awesome one)
Your header/opening statement is the most important piece of content on your entire site. It creates an impression on your web designer who uses that impression to design your website. Basically, it’s very important to get it right.
Logo of the week: The Wood Weevil
Take a look at this week’s logo of the week: The Wood Weevil.
How to write a small business plan that paves the way for sales success
If you don’t plan your goals you are very unlikely to reach them. Success in business is about strategy, planning and organisation – we all know this. But the problem with a lot of small business plans is that they leave sales and marketing as an afterthought when this is really the key aspect of …
What you need to know about the benefits of negative space logos
Any designer worth their salt will tell you that a negative space logo is the one that makes their spines tingle, and while most consumers don’t realise how very clever it is there is a reason why they are so incredibly popular and create some of the most famous logos in the world.
Small businesses: do you need to pay for market research?
We all know that market research is an excellent idea in theory – it helps us to communicate more effectively with our audience, to identify new opportunities and to minimise risk. However the price tag attached to market research can put small businesses off. So we ask the question – is it possible to do …