Monthly Archives: April 2013
How to get more out of your small business social media in less time
By BDE
We all know how important it is to get involved with social media as a small business (quite frankly if you’re not on social media you’re missing out on huge potential benefits), but at the same time we all wish it took less time and was more effective. Well today I’m going to share my …
Continue reading “How to get more out of your small business social media in less time”
Logo of the week: Blue Bear Events
By BDE
This week’s logo of the week is another example of a company who really knows their brand down to the ground. Blue Bear events sent a very detailed brief, with a clear vision, clear brand values and a number of examples and inspirations of what they were looking for.
How to write a high quality logo design brief
By BDE
This is a frequently asked question we often get from our new clients. While filling out a brief and just answering the questions is simple enough, it can leave out some vital information which is really key to how a designer thinks about your project. So here are our 7 steps to writing a high …
Continue reading “How to write a high quality logo design brief”
The secret to designing a website that will maximise your conversions
By BDE
It’s really simple to make sure that your website is designed to maximise your conversions. Just follow our 7 simple (and common sense) tips and you’ll see your website transformed into a powerful lead capturing machine.
How to unleash the power of LinkedIn Company pages (Part 4 of our LinkedIn or left behind series)
By BDE
LinkedIn is the social media platform that is sadly neglected by many small businesses and start-ups. Because it can be hard to understand LinkedIn’s many benefits, this 4 part series running over the course of April (by guest author Anna Colibri of ANNACOLIBRI | tech savvy coaching) explains in detail the value of LinkedIn for small …
Logo of the week: Seathrift
By BDE
This week’s logo of the week really emphasises the point we were making in our ‘relationship between your logo design and brand’ blog. Seathrift came to us with a brief which clearly demonstrated that they had not only thought about their brand values but that they knew them decisively and inside out. Take a look…
What you need to know about the 5 different logo design backgrounds
By BDE
What should always be foremost in your mind as you get close to finalising your logo design is how useable it will be, and how futureproof it is for all anticipated contexts and situations. As your logo design background provides the backdrop for your company logo it is important to note how it may have …
Continue reading “What you need to know about the 5 different logo design backgrounds”
What is the average cost of a company logo?
By BDE
We ran an interesting Facebook poll yesterday, asking all of you what you thought the average cost of a company logo was. It’s a question that a lot of business owners have – how else can you determine what is good value? But, at the same time it can be a bit of a trick …
Continue reading “What is the average cost of a company logo?”
What you need to know about the relationship between your Logo Design and your Brand
By BDE
There is a not that uncommon misconception amongst certain small business owners that your brand is basically your logo design. However, your logo is not a synonym for your brand and it’s useful to know the distinction and how they interact. Because while they aren’t the same thing, they do have a very close working …
LinkedIn or left behind (or how to use LinkedIn to increase your Lead Generation): Part Three
By BDE
LinkedIn is the social media platform that is sadly neglected by many small businesses and start-ups. Because it can be hard to understand LinkedIn’s many benefits, this 4 part series running over the course of April (by guest author Anna Colibri of ANNACOLIBRI | tech savvy coaching) explains in detail the value of LinkedIn for small …