Monthly Archives: February 2013
Logo of the week: Le Beau Ideal
In many ways the most important part of the design process is putting together the brief (as Lisa explains in her latest blog article). It was clear from this week’s logo of the week, Le Beau Ideal, that they knew who they were and what they were about from the start and this makes a …
Why you need to use Google Author and Publisher tags
What do you see when you Google your name? Do you purposefully try to keep a low personal profile? If so you might want to rethink because the prominence of your ‘personal brand’ online can have a huge impact on your website’s visibility. Have you been wondering (or sceptical) about getting savvy with social media, …
Why is facebook engagement more important than likes?
Social media is now widely accepted as being both a valuable and an essential marketing tool, but whilst many small businesses recognise the importance of social media, few fully understand their goals or how to achieve them. As the largest social network, Facebook is often the first consideration when a business makes the decision to …
What you need to know before getting your logo designed
Getting the best possible logo you can isn’t just about getting the right designer (although that does make a huge difference). In fact, there are lots of things which you can do before you even start to think about writing your brief which will put you in the best possible position for getting the best …
Logo of the week: Suffolk Market Events
We’ve written a lot recently about how important it is to get the colours of your logo right (see our brilliant impact of logo colour infographic). This week’s logo of the week takes colour to ultimate simplicity and yet is incredibly effective. This black and white logo is versatile for multiple mediums very easily and …
5 tips to improve your About Us page
The number one priority for every website is the homepage. Get your bounce rate down, your average viewing time up and get people looking at the other pages on your website. But are you finding that even though your homepage is performing well that a lot of your traffic isn’t converting into leads? This is …
Logo of the week
The trick to a versatile and future proof logo is simplicity. This week’s logo of the week goes to show how simple a logo can be – whilst still conveying a message about what the company does.
The impact of colour in logo design infographic
Don’t underestimate the power of colour. Choosing the colours of your logo and brand is probably one of the most difficult jobs for a start-up and it’s so important to get it right. We make snap judgements based on visuals, we judge books by their covers, we judge food by its packaging and we judge …
Future proof your logo design
Once your company logo is established it is the face of your brand – and woe betide anyone who has to go through the process of a redesign and cope with the consequences. Redesigns have to be handled delicately as you don’t want to alienate your loyal customers! So the question is, what can you …
Is your website legal?
Just like your logo, and your business stationery there are certain things that businesses must do to make sure that their website provides all the necessary information. Now websites, unlike logos and stationery, really do vary hugely from company to company and this means that not every website has to adhere to all of the …