Yearly Archives: 2013
Don’t do these 5 things when writing a logo brief
I don’t think anyone when anyone orders a logo that they start out thinking ‘You know what, I really just want a mediocre design’. Sadly, if your logo design brief isn’t up to scratch then it can be close to inevitable that that is what you’ll get. How can you tell that your brief may …
6 Ways to Get a Web Design that feels Pleasurable and has Impact
Check out the latest post on our sister site Snowflake Creative. It’s all about how to make your web design a pleasurable visit for your customers – something they will look forward to and that is filled with zen.
How to Pick a Logo Design your Customers will Love
It can be hard to remember that your logo design, your website and your stationery isn’t a piece of artwork for your company. It’s purpose in life isn’t to please you (although it’s good if it does). No, what you really need out of your business artwork is something that will resonate with and inform …
How to Create a Brand your Customers will Love [with Free Worksheet]
NEWSFLASH! You don’t need a giant budget to create a strong brand. In fact, you don’t even need a marketing consultant. All you need is to put aside your time, a little bit of know-how, and to make sure that you’re asking the right questions. The know-how is where this article comes in – I’m …
How to Improve Your Sales Skills: 7 Ways to Get More Sales
Selling doesn’t come easily to everyone. I remember absolutely freezing during my first sales call. Lost for words and utterly unsure what tack to take. Luckily, I had the chance to learn some basic and very easy to learn principles. While I will never be a hard sales expert, I am now confident in using …
The Apple Guide to Logo Design
Who wouldn’t want to be more like Apple? They are, without a doubt, one of the most successful companies of our time. What’s more, we all admit that it is the power of their brand designs that has helped them to reach such giddy heights over the last 37 years. It is hard to think …
Logo of the Week: Rogue
This week’s logo of the week is all about the beautiful things that can be done with typography. Check it out!
Can small businesses really trust Facebook?
New Facebook privacy policies (or violations depending on your point of view) are splattered over the headlines on a periodic basis. If, like me, you’re a bit of a worrier then I’m sure it has played on your mind – especially when it comes to your business. Because, put quite plainly, the evidence really only …
The History of Logo Design & What It Can Teach Us [Infographic]
So where do logos come from? It’s both an interesting and useful question to ask. Interesting, because the answer tracks the history and development of business itself. Useful, because knowing the journey and evolution of the logo helps you to understand what the role of a logo and a brand is in the 21st century.
Logo of the week: Hannah Le
This week’s logo of the week takes inspiration from some of the greats of logo design and their incredibly effective use of negative space. (See our blog article analysing this technique and the big players who have made it famous here).