Monthly Archives: August 2012
A picture says a thousand words: why use video for your business?
The old adage really is true, a picture does say a thousand words. And in the age of technology, including videos in your marketing mix is the way forward. From video testimonials to product demonstrations, the list of things you can do with video is endless. If you’ve been thinking about using video for a …
What to think about when briefing your web designer
As the experts, you might think that web designers know everything and whilst they’re pretty good, they aren’t mind readers. To get the best from your web designer you need to give them as much detail as possible. Things that you might think are obvious to your designer may have been lost in translation, so …
Measuring your website performance
Measuring the number of visitors to your website isn’t just an advanced form of people watching, it is also important to the success of your business as it enables you to understand which of your marketing campaigns are working and which are not. There are a number of ways you can collect this information and …
Is cheap cheerful? Professional vs. DIY website design
In these times of recession we all know money is tight and when you’re starting a business every penny counts. Having an online presence is vital to the success of your business and how you get online also counts for a lot. It may seem tempting to go for a DIY approach but cheap isn’t …
Functional or fussy: what does your logo say about you?
If you think logo design is purely about appearance then unfortunately you’re wrong. Research has shown that you need to consider practicality and psychology when designing your websites logo. When you think about it, it makes sense. A company’s logo sends a vital marketing message to anyone that sees it. Immediately a potential customer will …
Flyer Design: the best of the basics
Whether you are a new business or a well established company you should never underestimate how powerful a flyer is as a marketing tool. Simple and effective, they are a brilliant way of letting your customers know about a sale, event or merely that you exist.