Business Start Up Help

Julian Croft

The impact of colour in logo design infographic

Posted by February 8th, 2013

Don’t underestimate the power of colour. Choosing the colours of your logo and brand is probably one of the most difficult jobs for a start-up and it’s so important to get it right. We make snap judgements based on visuals, we judge books by their covers, we judge food by its packaging and we judge companies by their logos. And since research has proven that colours are 85% of the reason why people decide to buy from one supplier and not another, it is really worth making sure you understand the impact of particular colours.

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The impact of colour in your logo design infographic by British Design Experts

The Impact Of Colour In Logo Design

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The impact of colour in your logo design infographic (Designed by Marek Mis / Written by Amy Harding). Statistics from

View and download full size infographic here (1,000px × 7,648px)

Posted in: Logo Design

3 Responses to “The impact of colour in logo design infographic”

  1. Julie Rustad Says:

    Fun infographic! Great job organizing and showing the logos by color too. As a designer, it can be challenging to convince a client to go against the grain when choosing colors for their logo so they can stand out.

  2. Tom Bishop Says:

    Amy and Marek: Wonderful work! I’ll share this with my Media Foundations class, and make sure to attribute the work to you, not the guys TAXI credited.

  3. Amy Harding Says:

    Thanks Tom – it’s always exciting to hear that our work is being shared and appreciated so widely!
    And yes, luckily Design Taxi has corrected the credit on their article now. And while it was outrageous we do also know that plagiarism is probably one of the best signs that you created something good 😀

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