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Julian Croft

Why has my website dropped in Google? – what you need to know about Penguin 2.0

by June 4th, 2013

Has your website suddenly dropped in the search engine results over the last week? Then you might have been affected by the latest Google algorithm update – Penguin 2.0.

Penguin 2.0 was released on 22nd May, and it is still early days to give a precise breakdown of what the update has covered.

You have to bear in mind as you are researching and trying to recover your rank that it will take time for SEO experts to collect the necessary data to determine exactly what Penguin 2.0 has targeted. Keep reading

Posted in: Search Engine Optimisation
Julian Croft

What you need to know about the merits of link building

by May 2nd, 2013

Link building forms a major part of any comprehensive SEO work. If you’re serious about ranking well for your keyphrase (particularly if it is competitive) then it is absolutely something you should be investing it. Keep reading

Posted in: Search Engine Optimisation
Julian Croft

How to add the rel=”publisher” tag

by March 20th, 2013

As we’ve recently explained you really do need to be using author and publisher tags on your blog and website. Why? In a nutshell because it’ll help you get higher in the search rankings, and will increase your click through. For more details – read the blog itself.

This blog is a step by step guide to teach you how to add the publisher tag. The great thing is that it is dead easy to do (I say this as someone who is by no means a developer and shirks away from anything but the most basic of CMS/html editing for fear of breaking things). Keep reading

Posted in: Marketing | Search Engine Optimisation | Web Design
Julian Croft

How to add the rel=”author” tag

by March 20th, 2013

As we’ve recently explained you really do need to be using author and publisher tags on your blog and website. Why? In a nutshell because it’ll help you get higher in the search rankings, and will increase your click through. For more details – read the blog itself.

This blog is a step by step guide to teach you how to add the author tag. The great thing is that it is dead easy to do (I say this as someone who is by no means a developer and shirks away from anything but the most basic of CMS/html editing for fear of breaking things). Keep reading

Posted in: Marketing | Search Engine Optimisation | Web Design
Julian Croft

Why you need to use Google Author and Publisher tags

by February 21st, 2013

What do you see when you Google your name? Do you purposefully try to keep a low personal profile? If so you might want to rethink because the prominence of your ‘personal brand’ online can have a huge impact on your website’s visibility.  Have you been wondering (or sceptical) about getting savvy with social media, or what benefits it will bring to your business? This post will convince you once and for all why social media is important.

Keep reading

Posted in: Search Engine Optimisation
Julian Croft

Double Trouble: SEO duplication penalties

by October 24th, 2012

It can be hard to keep track of all the many rules for search engine optimisation, especially as they do change regularly. But even if you can’t keep track of what you should be doing to optimise your site, you must make sure that you aren’t being unnecessarily penalised by Google.

Lots of people are aware that duplicating content is not a good thing, but don’t make the mistake of thinking that this is restricted to people who come to your site and copy your articles; you could be in real danger of duplicating yourself. And if you are, this duplicate content will definitely be harming your site and that all important Google ranking. Keep reading

Posted in: Search Engine Optimisation | Web Design
Julian Croft

A Beginners Guide to Google Analytics

by October 3rd, 2012

Google Analytics is a free tool to help measure the user statistics and performance of your website. It has many rich features to help you get the most out of your website. If you don’t currently use Google Analytics to analyse your website performance, here is our guide to set it up and start using the basics. Before you know it you will have the information you need to start measurably improving the performance of your website.

Keep reading

Posted in: Marketing | Search Engine Optimisation
Julian Croft

“I like to move it, move it!” Dynamic elements on websites

by October 1st, 2012

Dynamic website elements are anything on your page which is regularly updating, moving or changing. They can be text, imagery or advertising (basically anything on your website could be made dynamic). From a designer’s point of view, it is definitely something I like to work on and which I think makes designs sharper and more engaging. Additionally, it can also be pretty great for helping your search engine optimisation.
Keep reading

Posted in: Search Engine Optimisation | Web Design
Julian Croft

DIY SEO

by September 23rd, 2012

If you’ve ever wondered why some websites rank better than others when you do a search, then you’re in the right place to discover handy tips about Search Engine Optimisation (SEO).

Keep reading

Posted in: Search Engine Optimisation
Julian Croft

Will I get into trouble copying stuff from the Internet?

by September 12th, 2012

Hang on there! Before you start using that lovely photo you found on Google images, or that paragraph on a web page which would sound great on your website, check out the copyrights and wrongs with ‘borrowing’ other people’s words and images. You don’t need to be a whiz at copyright law, but understanding the basics could save you a whole heap of trouble.

Keep reading

Posted in: Legal Advice | Search Engine Optimisation | Web Design

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“I like to move it, move it!” Dynamic elements on websites

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