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Julian Croft

Can small businesses really trust Facebook?

by August 2nd, 2013

Sign to trust facebookNew Facebook privacy policies (or violations depending on your point of view) are splattered over the headlines on a periodic basis. If, like me, you’re a bit of a worrier then I’m sure it has played on your mind – especially when it comes to your business.

Because, put quite plainly, the evidence really only goes in one direction – we can’t trust Facebook. But is it still worth using it? And if you are going to use it how should you best protect yourself and your business?

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Posted in: Marketing
Julian Croft

‘From brainstorm to brand’ – 4 lessons in DIY branding from The Apprentice

by July 10th, 2013

Don’t they make it look easy?

Well… they do some of the time.

Whether or not you agree that The Apprentice showcases some of the UK’s best entrepreneurs, you have to admit that it is impressive watching Lord Sugar’s minions throwing together some quite decent brands in much less than a day. It’s no small feat.

If you’re doing some DIY branding for your own company at the moment there are some great lessons to learn from the successes and catastrophes over the series.

Let’s take a look at the 4 lessons you can take away from the series so far…

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Posted in: Business Start Up Advice | Marketing
Julian Croft

How to write a website header like a copywriting pro (and why you need an awesome one)

by May 20th, 2013

Your header/opening statement is the most important piece of content on your entire site. It creates an impression on your web designer who uses that impression to design your website.

Basically, it’s very important to get it right.

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Posted in: Marketing | Web Design
Julian Croft

Small businesses: do you need to pay for market research?

by May 14th, 2013

We all know that market research is an excellent idea in theory – it helps us to communicate more effectively with our audience, to identify new opportunities and to minimise risk. However the price tag attached to market research can put small businesses off.

So we ask the question – is it possible to do market research yourself, or do you need to pay for it?

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Posted in: Business Start Up Advice | Marketing
Julian Croft

How to get more out of your small business social media in less time

by April 29th, 2013

We all know how important it is to get involved with social media as a small business  (quite frankly if you’re not on social media you’re missing out on huge potential benefits), but at the same time we all wish it took less time and was more effective.

Well today I’m going to share my top tips, tricks and resources that you can implement in less than half an hour which will save you time, and allow you to use social media more effectively to achieve your business goals.

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Posted in: Marketing
Julian Croft

How to unleash the power of LinkedIn Company pages (Part 4 of our LinkedIn or left behind series)

by April 22nd, 2013

LinkedIn is the social media platform that is sadly neglected by many small businesses and start-ups.

Because it can be hard to understand LinkedIn’s many benefits, this 4 part series running over the course of April (by guest author Anna Colibri of ANNACOLIBRI | tech savvy coaching) explains in detail the value of LinkedIn for small businesses, and goes over how to optimise your profile, how to use LinkedIn to vastly increase your lead generation, and how you should run your LinkedIn company page to support your marketing. Keep reading

Posted in: Marketing
Julian Croft

LinkedIn or left behind (or how to use LinkedIn to increase your Lead Generation): Part Three

by April 16th, 2013

LinkedIn is the social media platform that is sadly neglected by many small businesses and start-ups.

Because it can be hard to understand LinkedIn’s many benefits, this 4 part series running over the course of April (by guest author Anna Colibri of ANNACOLIBRI | tech savvy coaching) explains in detail the value of LinkedIn for small businesses, and goes over how to optimise your profile, how to use LinkedIn to vastly increase your lead generation, and how you should run your LinkedIn company page to support your marketing.

Keep reading

Posted in: Marketing
Julian Croft

Why now is the time to reconsider Google+ and get your small business on it

by April 10th, 2013

About two weeks after signing up to Google + after it launched I decided it was pretty much useless.  I more or less abandoned my account and concentrated my efforts elsewhere – in terms of reaching my professional goals, or providing me with social value it just wasn’t quite there.

Well I’m here to tell you that I’ve now been converted. I’m a new Google+ addict and advocate. Take a look at my countdown of the top 4 reasons why NOW is the time to get you (and your small business) on Google+. Keep reading

Posted in: Marketing
Julian Croft

LinkedIn or left behind (or how to create and optimise your LinkedIn profile): Part Two

by April 8th, 2013

LinkedIn is the social media platform that is sadly neglected by many small businesses and start-ups.

Because it can be hard to understand LinkedIn’s many benefits, this 4 part series running over the course of April (by guest author Anna Colibri of ANNACOLIBRI | tech savvy coaching) explains in detail the value of LinkedIn for small businesses, and goes over how to optimise your profile, how to use LinkedIn to vastly increase your lead generation, and how you should run your LinkedIn company page to support your marketing. Keep reading

Posted in: Marketing
Julian Croft

LinkedIn or left behind (or why you can’t afford to ignore LinkedIn): Part One

by April 2nd, 2013

LinkedIn is the social media platform that is sadly neglected by many small businesses and startups.

Because it can be hard to understand LinkedIn’s many benefits, this 4 part series running over the course of April (by guest author Anna Colibri of ANNACOLIBRI | tech savvy coaching) explains in detail the value of LinkedIn for small businesses, and goes over how to optimise your profile, how to use LinkedIn to vastly increase your lead generation, and how you should run your LinkedIn company page to support your marketing. Keep reading

Posted in: Marketing

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