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Julian Croft

Don’t do these 5 things when writing a logo brief

by September 4th, 2013

Stop signI don’t think anyone when anyone orders a logo that they start out thinking ‘You know what, I really just want a mediocre design’.

Sadly, if your logo design brief isn’t up to scratch then it can be close to inevitable that that is what you’ll get.

How can you tell that your brief may be lacking?

Well, there are several things you can look out for.

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Posted in: Logo Design
Julian Croft

How to Pick a Logo Design your Customers will Love

by August 23rd, 2013

Love your logoIt can be hard to remember that your logo design, your website and your stationery isn’t a piece of artwork for your company. It’s purpose in life isn’t to please you (although it’s good if it does).

No, what you really need out of your business artwork is something that will resonate with and inform your customers.

Even better, what you want is design work that your customers will love – that’ll appeal to and attract them actively. What’s difficult is trying to capture that elusive ingredient before you’ve actually shown it to your customers. But there are some things you can look at and things you can think about to get you on the right track to picking a design that your customers will love.

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Posted in: Logo Design
Julian Croft

How to Create a Brand your Customers will Love [with Free Worksheet]

by August 15th, 2013

Brand love heartNEWSFLASH!

You don’t need a giant budget to create a strong brand. In fact, you don’t even need a marketing consultant.

All you need is to put aside your time, a little bit of know-how, and to make sure that you’re asking the right questions.

The know-how is where this article comes in – I’m going to go over what you need to think about and WHY, and how this will impact on your creative marketing in the future. Because a strong brand will help you to naturally produce sparkling design & marketing content.

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Posted in: Business Start Up Advice | Logo Design
Julian Croft

The Apple Guide to Logo Design

by August 6th, 2013

Who wouldn’t want to be more like Apple? They are, without a doubt, one of the most successful companies of our time. What’s more, we all admit that it is the power of their brand designs that has helped them to reach such giddy heights The Apple Guide to Logo Designover the last 37 years.

It is hard to think back now to a time when the word ‘Apple’ only meant the fruit. But in 1976 ‘Apple Inc’ was a tiny start-up fuelled by the belief of their co-founders and a DIY, instinct-driven mentality – something which isn’t a million miles away from the realities of most start-ups and small businesses.

So how do you take that first step towards replicating Apple’s success?

With a killer logo design.

So let’s take a look at the ingredients that made up Apple’s logo design recipe for success. It can actually be boiled down to a simple 7 step logo design guide.

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Posted in: Logo Design
Julian Croft

The History of Logo Design & What It Can Teach Us [Infographic]

by August 1st, 2013

So where do logos come from?

History of logo design

It’s both an interesting and useful question to ask.

Interesting, because the answer tracks the history and development of business itself. Useful, because knowing the journey and evolution of the logo helps you to understand what the role of a logo and a brand is in the 21st century.

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Posted in: Logo Design
Julian Croft

7 Warning Signs that Your Logo Design Sucks

by July 19th, 2013

So you think that your logo design is the bees knees, but other people aren’t so convinced?

Can you hear that early warning klaxon? Maybe your design isn’t as good as you think it is.

Here’s how to check.

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Posted in: Logo Design
Julian Croft

The history & art of logo design [video] – everything you’ve ever wondered

by July 11th, 2013

Have you ever wondered where logos come from?

This brilliant video from PBS digital studios goes over the history of logo design from antiquity to the present day in just a few minutes and it makes for some great viewing (at least it does if you are a logo geek – although I think it IS genuinely very interesting). Keep reading

Posted in: Logo Design
Julian Croft

5 big fashion brand logos and the 21 design & marketing tips you can learn from them

by June 28th, 2013

In fashion, image is everything. So it’s no surprise that if you want to study the masters of the perfect brand logo that there’s no better case study to look at than the big fashion brands of our time.

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Posted in: Logo Design
Julian Croft

How to capture the right feel for your car company logo

by June 15th, 2013

Whether you are the owner of a car dealership, a car rental service company, a driving school or any other car company you’ll want to know how to accurately convey your business in your company logo.

You want a car logo that stands out from the competition, communicates your message and persuades potential customers to give you a call to get a quote.

Every small business sector has a unique range of semantic associations which can be conjured by a designer.

 

So let’s dive into the specifics of what to think about if you want to design a small business car logo.
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Posted in: Logo Design
Julian Croft

11 ways to get rid of cliché from your company logo

by June 14th, 2013

Nobody wants a clichéd logo.

It means you’ve used an idea that is too obvious, and too overused….And it’s something which probably lots of your competitors have done.

You’re better than them – you deserve a company logo that stands out.

It can be hard to protect against clichéd ideas, especially if you need a logo to use as soon as possible. But if you follow these 11 tips I promise that you’ll end up with a logo that does your company justice.

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Posted in: Logo Design

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