You don’t need a giant budget to create a strong brand. In fact, you don’t even need a marketing consultant.
All you need is to put aside your time, a little bit of know-how, and to make sure that you’re asking the right questions.
The know-how is where this article comes in – I’m going to go over what you need to think about and WHY, and how this will impact on your creative marketing in the future. Because a strong brand will help you to naturally produce sparkling design & marketing content.
Selling doesn’t come easily to everyone.
I remember absolutely freezing during my first sales call. Lost for words and utterly unsure what tack to take.
Luckily, I had the chance to learn some basic and very easy to learn principles. While I will never be a hard sales expert, I am now confident in using my own unique style to close that sales opportunity when required.
Some people think that it’s all about the confidence and the determination, I say – it’s all about the psychology and understanding what your customer wants. And while confidence can’t always be taught, the latter certainly can.
Don’t they make it look easy?
Well… they do some of the time.
Whether or not you agree that The Apprentice showcases some of the UK’s best entrepreneurs, you have to admit that it is impressive watching Lord Sugar’s minions throwing together some quite decent brands in much less than a day. It’s no small feat.
If you’re doing some DIY branding for your own company at the moment there are some great lessons to learn from the successes and catastrophes over the series.
Let’s take a look at the 4 lessons you can take away from the series so far…
The law is important. Every savvy business professional should know as much as their head can handle about it. Unfortunately it is a heavy subject, but in bitesize pieces it builds a useful arsenal of essential business knowledge.
One important legal topic that it is vital to have a good beginner’s grasp on is Copyright and Intellectual Property.
So here (broken into easy-to-digest knowledge nibbles) are the 7 important things business owners need to know about copyright and logos.
If you don’t plan your goals you are very unlikely to reach them. Success in business is about strategy, planning and organisation – we all know this. But the problem with a lot of small business plans is that they leave sales and marketing as an afterthought when this is really the key aspect of your business strategy that will define your success. Keep reading
We all know that market research is an excellent idea in theory – it helps us to communicate more effectively with our audience, to identify new opportunities and to minimise risk. However the price tag attached to market research can put small businesses off.
So we ask the question – is it possible to do market research yourself, or do you need to pay for it?
A lot of small businesses rely heavily on emails stored in Microsoft Outlook. Can you imagine how bad it would be if you lost all of your emails? How much information do you receive and store on a weekly or even a daily basis? For some of us, it would take a considerable period of time to recover from such a loss.
That’s why it’s so important to make sure that you have a comprehensive backup of all of your key files. Luckily, it is very easy to backup your Outlook data (including emails, contacts and your calendar). Keep reading
The number one priority for every website is the homepage. Get your bounce rate down, your average viewing time up and get people looking at the other pages on your website. But are you finding that even though your homepage is performing well that a lot of your traffic isn’t converting into leads? This is exactly the moment when you should ask yourself what roles your other pages are playing – and one important and often overlooked page is your About Us page. We’ve recently redesigned and rewritten our About Us page. It wasn’t a quick process, but it was very much worth it! Keep reading
Just like your logo, and your business stationery there are certain things that businesses must do to make sure that their website provides all the necessary information. Now websites, unlike logos and stationery, really do vary hugely from company to company and this means that not every website has to adhere to all of the conditions listed. However, it is something which all business owners should be aware of, and if you have any doubts always consult your solicitor. Keep reading
If you think you should be getting on the social media wagon because everyone else is you’re wrong. The reason why you should be getting savvy with social media is because using social media effectively can really help you to achieve your business goals. What sorts of things can social media help you to achieve? Everything from better customer service to that all-important search engine optimisation. Keep reading