I don’t think anyone when anyone orders a logo that they start out thinking ‘You know what, I really just want a mediocre design’.
Sadly, if your logo design brief isn’t up to scratch then it can be close to inevitable that that is what you’ll get.
How can you tell that your brief may be lacking?
Well, there are several things you can look out for.
Check out the latest post on our sister site Snowflake Creative.
It’s all about how to make your web design a pleasurable visit for your customers – something they will look forward to and that is filled with zen.
You don’t need a giant budget to create a strong brand. In fact, you don’t even need a marketing consultant.
All you need is to put aside your time, a little bit of know-how, and to make sure that you’re asking the right questions.
The know-how is where this article comes in – I’m going to go over what you need to think about and WHY, and how this will impact on your creative marketing in the future. Because a strong brand will help you to naturally produce sparkling design & marketing content.
Selling doesn’t come easily to everyone.
I remember absolutely freezing during my first sales call. Lost for words and utterly unsure what tack to take.
Luckily, I had the chance to learn some basic and very easy to learn principles. While I will never be a hard sales expert, I am now confident in using my own unique style to close that sales opportunity when required.
Some people think that it’s all about the confidence and the determination, I say – it’s all about the psychology and understanding what your customer wants. And while confidence can’t always be taught, the latter certainly can.
This week’s logo of the week is all about the beautiful things that can be done with typography. Check it out!
New Facebook privacy policies (or violations depending on your point of view) are splattered over the headlines on a periodic basis. If, like me, you’re a bit of a worrier then I’m sure it has played on your mind – especially when it comes to your business.
Because, put quite plainly, the evidence really only goes in one direction – we can’t trust Facebook. But is it still worth using it? And if you are going to use it how should you best protect yourself and your business?
So where do logos come from?
It’s both an interesting and useful question to ask.
Interesting, because the answer tracks the history and development of business itself. Useful, because knowing the journey and evolution of the logo helps you to understand what the role of a logo and a brand is in the 21st century.
This week’s logo of the week takes inspiration from some of the greats of logo design and their incredibly effective use of negative space. (See our blog article analysing this technique and the big players who have made it famous here).
Some days just glancing at my to-do list is enough to make me weep. Are you the same?
Luckily, it’s one of those things that is easy to solve with a proactive attitude.
Sick of spam comments clogging up your inbox?
There is an answer to your troubles, although possibly not the one you want to hear.