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Julian Croft

About Julian Croft

Julian Croft brings a wealth of experience to British Design Experts; he has worked at director level for several companies, and he was the principle founder of British Design Experts and its parent company Snowflake Creative. Julian now mainly works behind the scenes at British Design Experts but he’s always on hand to help solve a tricky problem for a client - and he’s always keen to share his expertise to help start-ups hit the ground running.
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Julian Croft

Don’t do these 5 things when writing a logo brief

by September 4th, 2013

Stop signI don’t think anyone when anyone orders a logo that they start out thinking ‘You know what, I really just want a mediocre design’.

Sadly, if your logo design brief isn’t up to scratch then it can be close to inevitable that that is what you’ll get.

How can you tell that your brief may be lacking?

Well, there are several things you can look out for.

Keep reading

Posted in: Logo Design
Julian Croft

6 Ways to Get a Web Design that feels Pleasurable and has Impact

by August 30th, 2013

meditation and zen

Check out the latest post on our sister site Snowflake Creative.

It’s all about how to make your web design a pleasurable visit for your customers – something they will look forward to and that is filled with zen.

Keep reading

Posted in: Web Design
Julian Croft

How to Create a Brand your Customers will Love [with Free Worksheet]

by August 15th, 2013

Brand love heartNEWSFLASH!

You don’t need a giant budget to create a strong brand. In fact, you don’t even need a marketing consultant.

All you need is to put aside your time, a little bit of know-how, and to make sure that you’re asking the right questions.

The know-how is where this article comes in – I’m going to go over what you need to think about and WHY, and how this will impact on your creative marketing in the future. Because a strong brand will help you to naturally produce sparkling design & marketing content.

Keep reading

Posted in: Business Start Up Advice | Logo Design
Julian Croft

How to Improve Your Sales Skills: 7 Ways to Get More Sales

by August 9th, 2013

Selling doesn’t come easily to everyone.Top Sales Award

I remember absolutely freezing during my first sales call. Lost for words and utterly unsure what tack to take.

Luckily, I had the chance to learn some basic and very easy to learn principles. While I will never be a hard sales expert, I am now confident in using my own unique style to close that sales opportunity when required.

Some people think that it’s all about the confidence and the determination, I say – it’s all about the psychology and understanding what your customer wants. And while confidence can’t always be taught, the latter certainly can.

Keep reading

Posted in: Business Start Up Advice | General
Julian Croft

Logo of the Week: Rogue

by August 2nd, 2013

This week’s logo of the week is all about the beautiful things that can be done with typography. Check it out!

Keep reading

Posted in: Logo Design Of The Month
Julian Croft

Can small businesses really trust Facebook?

by August 2nd, 2013

Sign to trust facebookNew Facebook privacy policies (or violations depending on your point of view) are splattered over the headlines on a periodic basis. If, like me, you’re a bit of a worrier then I’m sure it has played on your mind – especially when it comes to your business.

Because, put quite plainly, the evidence really only goes in one direction – we can’t trust Facebook. But is it still worth using it? And if you are going to use it how should you best protect yourself and your business?

Keep reading

Posted in: Marketing
Julian Croft

The History of Logo Design & What It Can Teach Us [Infographic]

by August 1st, 2013

So where do logos come from?

History of logo design

It’s both an interesting and useful question to ask.

Interesting, because the answer tracks the history and development of business itself. Useful, because knowing the journey and evolution of the logo helps you to understand what the role of a logo and a brand is in the 21st century.

Keep reading

Posted in: Logo Design
Julian Croft

Logo of the week: Hannah Le

by July 26th, 2013

This week’s logo of the week takes inspiration from some of the greats of logo design and their incredibly effective use of negative space. (See our blog article analysing this technique and the big players who have made it famous here).

Keep reading

Posted in: Logo Design Of The Month
Julian Croft

Can’t keep up? 9 Ways to Simplify Your To-Do List

by July 25th, 2013

Some days just glancing at my to-do list is enough to make me weep. Are you the same?

Luckily, it’s one of those things that is easy to solve with a proactive attitude.

Keep reading

Posted in: General
Julian Croft

How to get rid of comment spam once and for all

by July 23rd, 2013

Sick of spam comments clogging up your inbox?

There is an answer to your troubles, although possibly not the one you want to hear.

Keep reading

Posted in: Web Design

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