It can be hard to remember that your logo design, your website and your stationery isn’t a piece of artwork for your company. It’s purpose in life isn’t to please you (although it’s good if it does).
No, what you really need out of your business artwork is something that will resonate with and inform your customers.
Even better, what you want is design work that your customers will love – that’ll appeal to and attract them actively. What’s difficult is trying to capture that elusive ingredient before you’ve actually shown it to your customers. But there are some things you can look at and things you can think about to get you on the right track to picking a design that your customers will love.
Who wouldn’t want to be more like Apple? They are, without a doubt, one of the most successful companies of our time. What’s more, we all admit that it is the power of their brand designs that has helped them to reach such giddy heights over the last 37 years.
It is hard to think back now to a time when the word ‘Apple’ only meant the fruit. But in 1976 ‘Apple Inc’ was a tiny start-up fuelled by the belief of their co-founders and a DIY, instinct-driven mentality – something which isn’t a million miles away from the realities of most start-ups and small businesses.
So how do you take that first step towards replicating Apple’s success?
With a killer logo design.
So let’s take a look at the ingredients that made up Apple’s logo design recipe for success. It can actually be boiled down to a simple 7 step logo design guide.
The law is important. Every savvy business professional should know as much as their head can handle about it. Unfortunately it is a heavy subject, but in bitesize pieces it builds a useful arsenal of essential business knowledge.
One important legal topic that it is vital to have a good beginner’s grasp on is Copyright and Intellectual Property.
So here (broken into easy-to-digest knowledge nibbles) are the 7 important things business owners need to know about copyright and logos.
Has your website suddenly dropped in the search engine results over the last week? Then you might have been affected by the latest Google algorithm update – Penguin 2.0.
Penguin 2.0 was released on 22nd May, and it is still early days to give a precise breakdown of what the update has covered.
You have to bear in mind as you are researching and trying to recover your rank that it will take time for SEO experts to collect the necessary data to determine exactly what Penguin 2.0 has targeted. Keep reading
Hitting the right tone is vital to hitting the right chord with your audience. If you know your audience and your brand then it should be simple to know what kind of tone you need for your UK logo.
We all know that market research is an excellent idea in theory – it helps us to communicate more effectively with our audience, to identify new opportunities and to minimise risk. However the price tag attached to market research can put small businesses off.
So we ask the question – is it possible to do market research yourself, or do you need to pay for it?
The point of your logo is to be the face of your brand. So what is the one fail safe way to guarantee 1) a bad impression or 2) no impression at all?
Link building forms a major part of any comprehensive SEO work. If you’re serious about ranking well for your keyphrase (particularly if it is competitive) then it is absolutely something you should be investing it. Keep reading
This is a frequently asked question we often get from our new clients. While filling out a brief and just answering the questions is simple enough, it can leave out some vital information which is really key to how a designer thinks about your project.
So here are our 7 steps to writing a high quality logo design brief. Keep reading
There is a not that uncommon misconception amongst certain small business owners that your brand is basically your logo design. However, your logo is not a synonym for your brand and it’s useful to know the distinction and how they interact. Because while they aren’t the same thing, they do have a very close working relationship and they have to work together to give you a successful professional company identity. Keep reading