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Julian Croft

About Julian Croft

Julian Croft brings a wealth of experience to British Design Experts; he has worked at director level for several companies, and he was the principle founder of British Design Experts and its parent company Snowflake Creative. Julian now mainly works behind the scenes at British Design Experts but he’s always on hand to help solve a tricky problem for a client - and he’s always keen to share his expertise to help start-ups hit the ground running.
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Julian Croft

How to Pick a Logo Design your Customers will Love

by August 23rd, 2013

Love your logoIt can be hard to remember that your logo design, your website and your stationery isn’t a piece of artwork for your company. It’s purpose in life isn’t to please you (although it’s good if it does).

No, what you really need out of your business artwork is something that will resonate with and inform your customers.

Even better, what you want is design work that your customers will love – that’ll appeal to and attract them actively. What’s difficult is trying to capture that elusive ingredient before you’ve actually shown it to your customers. But there are some things you can look at and things you can think about to get you on the right track to picking a design that your customers will love.

Keep reading

Posted in: Logo Design
Julian Croft

The Apple Guide to Logo Design

by August 6th, 2013

Who wouldn’t want to be more like Apple? They are, without a doubt, one of the most successful companies of our time. What’s more, we all admit that it is the power of their brand designs that has helped them to reach such giddy heights The Apple Guide to Logo Designover the last 37 years.

It is hard to think back now to a time when the word ‘Apple’ only meant the fruit. But in 1976 ‘Apple Inc’ was a tiny start-up fuelled by the belief of their co-founders and a DIY, instinct-driven mentality – something which isn’t a million miles away from the realities of most start-ups and small businesses.

So how do you take that first step towards replicating Apple’s success?

With a killer logo design.

So let’s take a look at the ingredients that made up Apple’s logo design recipe for success. It can actually be boiled down to a simple 7 step logo design guide.

Keep reading

Posted in: Logo Design
Julian Croft

Warning: Do you know about the 7 most common logo copyright issues?

by June 7th, 2013

The law is important. Every savvy business professional should know as much as their head can handle about it. Unfortunately it is a heavy subject, but in bitesize pieces it builds a useful arsenal of essential business knowledge.

One important legal topic that it is vital to have a good beginner’s grasp on is Copyright and Intellectual Property.

So here (broken into easy-to-digest knowledge nibbles) are the 7 important things business owners need to know about copyright and logos.

Keep reading

Posted in: Business Start Up Advice | Logo Design
Julian Croft

Why has my website dropped in Google? – what you need to know about Penguin 2.0

by June 4th, 2013

Has your website suddenly dropped in the search engine results over the last week? Then you might have been affected by the latest Google algorithm update – Penguin 2.0.

Penguin 2.0 was released on 22nd May, and it is still early days to give a precise breakdown of what the update has covered.

You have to bear in mind as you are researching and trying to recover your rank that it will take time for SEO experts to collect the necessary data to determine exactly what Penguin 2.0 has targeted. Keep reading

Posted in: Search Engine Optimisation
Julian Croft

The secret to hitting the perfect tone with your UK logo

by May 21st, 2013

Hitting the right tone is vital to hitting the right chord with your audience. If you know your audience and your brand then it should be simple to know what kind of tone you need for your UK logo.

Keep reading

Posted in: Logo Design
Julian Croft

Small businesses: do you need to pay for market research?

by May 14th, 2013

We all know that market research is an excellent idea in theory – it helps us to communicate more effectively with our audience, to identify new opportunities and to minimise risk. However the price tag attached to market research can put small businesses off.

So we ask the question – is it possible to do market research yourself, or do you need to pay for it?

Keep reading

Posted in: Business Start Up Advice | Marketing
Julian Croft

Illegible logo design: how to avoid a pointless company logo

by May 7th, 2013

The point of your logo is to be the face of your brand. So what is the one fail safe way to guarantee 1) a bad impression or 2) no impression at all?

Illegibility.

Keep reading

Posted in: Logo Design
Julian Croft

What you need to know about the merits of link building

by May 2nd, 2013

Link building forms a major part of any comprehensive SEO work. If you’re serious about ranking well for your keyphrase (particularly if it is competitive) then it is absolutely something you should be investing it. Keep reading

Posted in: Search Engine Optimisation
Julian Croft

How to write a high quality logo design brief

by April 24th, 2013

This is a frequently asked question we often get from our new clients. While filling out a brief and just answering the questions is simple enough, it can leave out some vital information which is really key to how a designer thinks about your project.

So here are our 7 steps to writing a high quality logo design brief. Keep reading

Posted in: Logo Design
Julian Croft

What you need to know about the relationship between your Logo Design and your Brand

by April 17th, 2013

There is a not that uncommon misconception amongst certain small business owners that your brand is basically your logo design. However, your logo is not a synonym for your brand and it’s useful to know the distinction and how they interact. Because while they aren’t the same thing, they do have a very close working relationship and they have to work together to give you a successful professional company identity. Keep reading

Posted in: Logo Design

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