I don’t think anyone when anyone orders a logo that they start out thinking ‘You know what, I really just want a mediocre design’.
Sadly, if your logo design brief isn’t up to scratch then it can be close to inevitable that that is what you’ll get.
How can you tell that your brief may be lacking?
Well, there are several things you can look out for.
Check out the latest post on our sister site Snowflake Creative.
It’s all about how to make your web design a pleasurable visit for your customers – something they will look forward to and that is filled with zen.
It can be hard to remember that your logo design, your website and your stationery isn’t a piece of artwork for your company. It’s purpose in life isn’t to please you (although it’s good if it does).
No, what you really need out of your business artwork is something that will resonate with and inform your customers.
Even better, what you want is design work that your customers will love – that’ll appeal to and attract them actively. What’s difficult is trying to capture that elusive ingredient before you’ve actually shown it to your customers. But there are some things you can look at and things you can think about to get you on the right track to picking a design that your customers will love.
You don’t need a giant budget to create a strong brand. In fact, you don’t even need a marketing consultant.
All you need is to put aside your time, a little bit of know-how, and to make sure that you’re asking the right questions.
The know-how is where this article comes in – I’m going to go over what you need to think about and WHY, and how this will impact on your creative marketing in the future. Because a strong brand will help you to naturally produce sparkling design & marketing content.
Selling doesn’t come easily to everyone.
I remember absolutely freezing during my first sales call. Lost for words and utterly unsure what tack to take.
Luckily, I had the chance to learn some basic and very easy to learn principles. While I will never be a hard sales expert, I am now confident in using my own unique style to close that sales opportunity when required.
Some people think that it’s all about the confidence and the determination, I say – it’s all about the psychology and understanding what your customer wants. And while confidence can’t always be taught, the latter certainly can.
Who wouldn’t want to be more like Apple? They are, without a doubt, one of the most successful companies of our time. What’s more, we all admit that it is the power of their brand designs that has helped them to reach such giddy heights over the last 37 years.
It is hard to think back now to a time when the word ‘Apple’ only meant the fruit. But in 1976 ‘Apple Inc’ was a tiny start-up fuelled by the belief of their co-founders and a DIY, instinct-driven mentality – something which isn’t a million miles away from the realities of most start-ups and small businesses.
So how do you take that first step towards replicating Apple’s success?
With a killer logo design.
So let’s take a look at the ingredients that made up Apple’s logo design recipe for success. It can actually be boiled down to a simple 7 step logo design guide.
This week’s logo of the week is all about the beautiful things that can be done with typography. Check it out!
New Facebook privacy policies (or violations depending on your point of view) are splattered over the headlines on a periodic basis. If, like me, you’re a bit of a worrier then I’m sure it has played on your mind – especially when it comes to your business.
Because, put quite plainly, the evidence really only goes in one direction – we can’t trust Facebook. But is it still worth using it? And if you are going to use it how should you best protect yourself and your business?
So where do logos come from?
It’s both an interesting and useful question to ask.
Interesting, because the answer tracks the history and development of business itself. Useful, because knowing the journey and evolution of the logo helps you to understand what the role of a logo and a brand is in the 21st century.
This week’s logo of the week takes inspiration from some of the greats of logo design and their incredibly effective use of negative space. (See our blog article analysing this technique and the big players who have made it famous here).