Business Start Up Help

Don’t do these 5 things when writing a logo brief

Posted by September 4th, 2013

Stop signI don’t think anyone when anyone orders a logo that they start out thinking ‘You know what, I really just want a mediocre design’.

Sadly, if your logo design brief isn’t up to scratch then it can be close to inevitable that that is what you’ll get.

How can you tell that your brief may be lacking?

Well, there are several things you can look out for.

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Posted in: Logo Design

6 Ways to Get a Web Design that feels Pleasurable and has Impact

Posted by August 30th, 2013

meditation and zen

Check out the latest post on our sister site Snowflake Creative.

It’s all about how to make your web design a pleasurable visit for your customers – something they will look forward to and that is filled with zen.

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Posted in: Web Design

How to Pick a Logo Design your Customers will Love

Posted by August 23rd, 2013

Love your logoIt can be hard to remember that your logo design, your website and your stationery isn’t a piece of artwork for your company. It’s purpose in life isn’t to please you (although it’s good if it does).

No, what you really need out of your business artwork is something that will resonate with and inform your customers.

Even better, what you want is design work that your customers will love – that’ll appeal to and attract them actively. What’s difficult is trying to capture that elusive ingredient before you’ve actually shown it to your customers. But there are some things you can look at and things you can think about to get you on the right track to picking a design that your customers will love.

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Posted in: Logo Design

How to Create a Brand your Customers will Love [with Free Worksheet]

Posted by August 15th, 2013

Brand love heartNEWSFLASH!

You don’t need a giant budget to create a strong brand. In fact, you don’t even need a marketing consultant.

All you need is to put aside your time, a little bit of know-how, and to make sure that you’re asking the right questions.

The know-how is where this article comes in – I’m going to go over what you need to think about and WHY, and how this will impact on your creative marketing in the future. Because a strong brand will help you to naturally produce sparkling design & marketing content.

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Posted in: Business Start Up Advice | Logo Design

How to Improve Your Sales Skills: 7 Ways to Get More Sales

Posted by August 9th, 2013

Selling doesn’t come easily to everyone.Top Sales Award

I remember absolutely freezing during my first sales call. Lost for words and utterly unsure what tack to take.

Luckily, I had the chance to learn some basic and very easy to learn principles. While I will never be a hard sales expert, I am now confident in using my own unique style to close that sales opportunity when required.

Some people think that it’s all about the confidence and the determination, I say – it’s all about the psychology and understanding what your customer wants. And while confidence can’t always be taught, the latter certainly can.

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Posted in: Business Start Up Advice | General

The Apple Guide to Logo Design

Posted by August 6th, 2013

Who wouldn’t want to be more like Apple? They are, without a doubt, one of the most successful companies of our time. What’s more, we all admit that it is the power of their brand designs that has helped them to reach such giddy heights The Apple Guide to Logo Designover the last 37 years.

It is hard to think back now to a time when the word ‘Apple’ only meant the fruit. But in 1976 ‘Apple Inc’ was a tiny start-up fuelled by the belief of their co-founders and a DIY, instinct-driven mentality – something which isn’t a million miles away from the realities of most start-ups and small businesses.

So how do you take that first step towards replicating Apple’s success?

With a killer logo design.

So let’s take a look at the ingredients that made up Apple’s logo design recipe for success. It can actually be boiled down to a simple 7 step logo design guide.

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Posted in: Logo Design

Logo of the Week: Rogue

Posted by August 2nd, 2013

This week’s logo of the week is all about the beautiful things that can be done with typography. Check it out!

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Posted in: Logo Design Of The Month

Can small businesses really trust Facebook?

Posted by August 2nd, 2013

Sign to trust facebookNew Facebook privacy policies (or violations depending on your point of view) are splattered over the headlines on a periodic basis. If, like me, you’re a bit of a worrier then I’m sure it has played on your mind – especially when it comes to your business.

Because, put quite plainly, the evidence really only goes in one direction – we can’t trust Facebook. But is it still worth using it? And if you are going to use it how should you best protect yourself and your business?

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Posted in: Marketing

The History of Logo Design & What It Can Teach Us [Infographic]

Posted by August 1st, 2013

So where do logos come from?

History of logo design

It’s both an interesting and useful question to ask.

Interesting, because the answer tracks the history and development of business itself. Useful, because knowing the journey and evolution of the logo helps you to understand what the role of a logo and a brand is in the 21st century.

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Posted in: Logo Design

Logo of the week: Hannah Le

Posted by July 26th, 2013

This week’s logo of the week takes inspiration from some of the greats of logo design and their incredibly effective use of negative space. (See our blog article analysing this technique and the big players who have made it famous here).

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Posted in: Logo Design Of The Month

Our Blog

“I like to move it, move it!” Dynamic elements on websites

Dynamic website elements are anything on your page which is regularly updating, moving or changing. They can be text, imagery or advertising (basically anything on your website could be made dynamic). From a designer’s point of view, it is definitely something I like to work on and which I think makes designs sharper and more engaging.

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